As 2023 progresses, automakers, retail behemoths, and pet food companies seek Web3 trademarks.

The number of trademark applications during the first two months of 2023 has not decreased, with recent applications covering fast-moving consumer items, clothes, and the automobile industry.

Multinational firms don’t seem to have slowed down on their trademark applications covering Web3, cryptocurrency, non fungible tokens (NFTs), and the metaverse, despite a larger decline in related markets.

Through trademark applications pertaining to Web3 in February, companies like General Motors, Lacoste, and Walmart expanded their markets. The month of January was even busier.

General Motors, the world’s largest automaker, filed two new trademark applications on February 16 for its Chevrolet and Cadillac trademarks. This was one of the most recent NFT-related submissions.

The firm is reportedly interested in downloading digital media files that comprise valuable text, music, and video as well as collectible artwork that has been validated as nonfungible tokens.

On February 17, the next day, Lacoste, a major French clothing company, submitted five trademark applications for “CHAMPS-ELYSEES.” Plans for NFTs, crypto transaction software, virtual clothes, virtual goods outlets, and virtual real estate services are described in the applications.

Walmart, an American multinational retailer, has submitted trademark applications for the “SamsClub” name and logo at the beginning of February, according to USPTO-licensed trademark attorney Mike Kondoudis, who published the news on Twitter.

The retail behemoth announced ambitions for NFTs, blockchain technology, virtual reality medical care, cryptocurrency trading, brokerage, and financial services.

Web3, NFT, metaverse, and crypto-related trademark applications were submitted in January by a number of companies, including the National Geographic Society, Nationwide Insurance, Irish distillers Jameson, and Yves Saint-Laurent.

According to Kondoudis, trademark applications are “reliable signals of future plans to use marks for the items and services indicated in the applications.” He made this statement in an interview with Cointelegraph last month.

The intellectual property lawyer also pointed out that despite the bear market, there were record numbers of trademark applications for NFTs, metaverse, and crypto-related goods in 2022.

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