Customers of Shopify can now purchase Tezos NFTs thanks to a new relationship.
Shopify users can now access Tezos non-fungible tokens (NFTs) through Taco’s NFT loyalty programme thanks to a partnership between the Tezos blockchain and the Web3 automation platform Taco. The e-commerce behemoth has made a name for itself as a growing Web3 engagement destination for businesses.
E-commerce platforms like Shopify employ Taco app plugins to provide these services to their merchants. TheTaco app enables brands to connect Web3 solutions like NFTs to boost consumer interaction.
Brands can improve their relationships with customers by utilising NFT loyalty programmes, which also increase customer engagement and retention. The most recent Tezos NFT integration would enable the blockchain to use its NFTs to reward loyal customers with exclusive deals, offers, and experiences.
The most recent Tezos integration with the Taco app has given Shopify merchants all over the world a new way to communicate with clients and connect to the growing Tezos NFT community.
Shopify’s connect-to-consumer push included a new rewards programme called Tokengate that was introduced earlier in June. Select merchant partners were able to roll out special products for NFT stakeholders because to token gate. One of the first to include Bitcoin and Lightning payments on its platform was the e-commerce behemoth.
In addition to its economical NFT minting and low transaction costs, Tezos’ energy-efficient architecture has attracted a diverse NFT community of artists, collectors, and builders from all over the world. The gaming company Ubisoft incorporated Tezos NFTs for its gaming prizes toward the end of 2021, demonstrating how Tezos has become the go-to technology for NFT integration because to its excellent energy efficiency.
Due to the expanding NFT market, Tezos, a proof-of-stake blockchain, saw a huge increase in on-chain activity and smart contract transactions. From less than 10,000 transactions per day in January 2021, the platform recorded 50,000 transactions per day in the first quarter of 2022.